Good Google Reviews increases brand trust, raises click-through rates, and increases organic traffic. When combined, it improves your online marketing ROI. As we have mentioned earlier, over 70 per cent of the buyers trust a brand based on the positive reviews. Informative and quality Google Reviews can help you convert page visitors to customers, thus increasing sales and ROI. Outstanding customer service is one of the significant pillars of a successful business. Sadly, unhappy customers are more likely to leave an online review which can affect the ranking. However, there’s also a positive side to it. A business can't please every customer. Encouraging customers to share their feedback through Google reviews allows you to address their concern and respond to them. Google recognises companies like My Assignment Help that actively connect with customers and meet their needs and increases their rankings. A business's online reviews reflect its reputation. If a company provides low quality services or products, customers will undoubtedly share negative feedback. Although you cannot control bad reviews, you can, however, swamp bad reviews with positive ones. If a potential customer sees ten bad reviews out of 50 positive reviews, they won't question your business. Google is a humongous platform, so one of its benefits is the size of the audience. If your business has a strong reputation on Google through reviews, you can attract more traffic without any investment in advertising. As Google Reviews significantly influence purchasing decisions, gathering favourable reviews will dramatically improve your sales and expand your customer base. Reviews on Google are becoming more and more influential. More than 80 per cent of buyers trust Google reviews as much as they trust a referral from a friend. If your business’s Google Local Listing is not optimised and regularly updated, then you are not taking advantage of this powerful marketing tool.